Saturday, May 16, 2020

The Ethical Dilemma Of Nestle s Mass Marketing - 925 Words

When discussing the ethical dilemma of Nestlà ©Ã¢â‚¬â„¢s mass marketing to third world countries in the late 1960’s-present, it’s important to know how Greatly Nestlà ©Ã¢â‚¬â„¢s actions affected it’s intended market demographic. It is a known medical fact that breastfeeding reduces infant morbidity, according to â€Å"Breastfeeding and the Risk of Postneonatal Death in the United States.† Breastfeeding provides the infant with needed supplementary vitamins, proteins and fats—everything an infant requires to grow. Breast milk provides easily digestible nutrients; helps prevent infections, reduces the risk of asthma including respiratory diseases, and encourages better bowel and digestive rhythm. Breastfeeding is also linked to higher IQs and provides needed emotional comfort due to skin-to-skin contact. So did Nestle know this when marketing to underdeveloped nations? If so, did they choose to market more efficiently and aggressively to save its public image and improve profit? And lastly was the intent of Nestle to place value in a product that was inadequate and targeted exclusively to a vulnerable market? The answer to these questions is yes. I will provide a detailed analysis of the facts and how Nestle not only targeted the most vulnerable, but also compounded an already exacerbated problem in third world countries†¦Infant mortality. When first analyzing this particular issue it’s very important that we identify who the stakeholders in this type of gorilla style marketing are. TheShow MoreRelatedNestle Swot Analysis5622 Words   |  23 Pagesrr I CASE 1-2 Nestle: The Infant Formula Controversy H L Nestle Alimentana ofVevey, Switzerland, one of the worlds largest food-processing companies with worldwide sales of over $8 billion, has been the subject of an international boycott. For over 20 years, beginning with a Pan American Health Organization allegation, Nestle has been directly or indirectly charged with involvement in the death of Third World infants. 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