10 Types of Energy and Examples

Energy is defined as the ability to do work. Energy comes in various forms. Here are 10 common types of energy and examples of them. Mechanical Energy Mechanical energy is energy that results from movement or the location of an object. Mechanical energy is the sum of kinetic energy and potential energy. Examples: An object possessing mechanical energy has both kinetic and potential energy, although the energy of one of the forms may be equal to zero. A moving car has kinetic energy. If you move the car up a mountain, it has kinetic and potential energy. A book sitting on a table has potential energy. Thermal Energy Thermal energy or heat energy reflects the temperature difference between two systems. Example: A cup of hot coffee has thermal energy. You generate heat and have thermal energy with respect to your environment. Nuclear Energy Nuclear energy is energy resulting from changes in the atomic nuclei or from nuclear reactions. Example: Nuclear fission, nuclear fusion, and nuclear decay are examples of nuclear energy. An atomic detonation or power from a nuclear plant are specific examples of this type of energy. Chemical Energy Chemical energy results from chemical reactions between atoms or molecules. There are different types of chemical energy, such as electrochemical energy and chemiluminescence. Example: A good example of chemical energy is an electrochemical cell or battery. Electromagnetic Energy Electromagnetic energy (or radiant energy) is energy from light or electromagnetic waves. Example: Any form of light has electromagnetic energy, including parts of the spectrum we cant see. Radio, gamma rays, x-rays, microwaves, and ultraviolet light are some examples of electromagnetic energy. Sonic Energy Sonic energy is the energy of sound waves. Sound waves travel through the air or another medium. Example: A sonic boom, a song played on a stereo, your voice. Gravitational Energy Energy associated with gravity involves the attraction between two objects based on their mass. It can serve as a basis for mechanical energy, such as the potential energy of an object placed on a shelf or the kinetic energy of the Moon in orbit around the Earth. Example: Gravitational energy holds the atmosphere to the Earth. Kinetic Energy Kinetic energy is the energy of motion of a body. It ranges from 0 to a positive value. Example:Â  An example is a child swinging on a swing. No matter whether the swing is moving forward or backward, the value of the kinetic energy is never negative. Potential Energy Potential energy is the energy of an objects position. Example: When a child swinging on a swing reaches the top of the arc, she has maximum potential energy. When she is closest to the ground, her potential energy is at its minimum (0). Another example is throwing a ball into the air. At the highest point, the potential energy is greatest. As the ball rises or falls it has a combination of potential and kinetic energy. Ionization Energy Ionization energy is the form of energy that binds electrons to the nucleus of its atom, ion, or molecule. Example: The first ionization energy of an atom is the energy needed to remove one electron completely. The second ionization energy is energy to remove a second electron and is greater than that required to remove the first electron.

Mental Health in Holocaust Survivors - 1554 Words

American immigrant mental health among second generation holocaust survivors Sarah Getz Suffolk University Rationale†¨ Many American immigrants have been affected in both their mental health and family history by Nazi concentration camp experiences. This group of Americans has a unique cultural and psychological history. Many researchers have focused on this cultural group. The term survivor syndrome (Krystal, 1968; Krystal Niederland, 1971) was coined to describe some of the negative symptoms holocaust survivors experienced. This syndrome is characterized by fatigue and reduced energy, restlessness, inability to concentrate, mistrust of others, pathological expression of mourning related survivors feelings of guilt, chronic anxiety and depression, dread of the future, recurrent nightmares about traumatic experiences, insomnia, social isolation, and other psychological disorders. Various researchers have proposed that some of these symptoms were transmitted to the offspring survivors and even possibly the survivor’s grandchildren. This syndrome has been called the children-of -holocaust-survivors syndrome (CHSS). It has been proposed that the second and third generation survivors may experience loss of identity and difficulty in establishing and maintaining relationships. For example, in an investigation of children-of-holocaust survivors syndrome by Sigal, Silver, Rakoff and Ellin (1973), children of survivors at the Jewish General Hospital in Montreal,Show MoreRelatedMental Health Issues In Maus By Artie Spiegelman803 Words   |  4 Pagesfather is a Holocaust survivor, and a prisoner of war; this is the main event of the story. Artie uses imagery in the form of animals to display race in the graphic novel of Maus. The survivors of the Holocaust are burdened with mental disorders; Artie acknowledges the trauma and the effect it has on the survivors as well as the people around them. Artie uses figurative language and imagery to demonstrate relationships and mental health issues. Many characters’ lives are enveloped by a mental issue andRead MoreMental Health Issues In Maus By Artie Spiegelman803 Words   |  4 Pagesfather is a Holocaust survivor, and a prisoner of war; this is the main event of the story. Artie uses imagery in the form of animals to display race in the graphic novel of Maus. The survivors of the Holocaust are burdened with mental disorders; Artie acknowledges the trauma and the effect it has on the survivors as well as the people around them. Artie uses figurative language and imagery to demonstrate relationships and mental health issues. Many characters’ lives are enveloped by a mental issue andRead MoreThe Tragedy Of Hurricane Katrina Essay1599 Words   |  7 Pagesto have a similar effect: deterioration of mental health stability among those involved. Children and adults alike possess the risk of suffering from mental disorders, such as depression and PTSD, following exposure to a traumatic event. However, the circumstances of these events differ, simply because not all mass tragedies are the same. No matter what type of event occurs, a mass tragedy can mentally scar those involved, putting a population’s mental stability at risk. Various catastrophes strikeRead MoreThe Psychological Effects Of The Holocaust1190 Words   |  5 Pages Psychological effects are associated with the mental health of the suvivors. Imagine a situation where you are housed with a lion in one room, what will you feel? Would you be comfortable? That feeling is the exact feeling that the victims of the holocaust were experiencing during the periods they lived in the camps (Levine 350-360). The mental health of the Holocaust survivors was indeed complex and varied. Literature about the Holocaust reveals there was shock upon the arrival in the deathRead MoreThe Holocaust And Its Effects On Survivors1442 Words   |  6 PagesThe Holocaust was a really tragic event that took place in the period from January 30, 1933 to May 8, 1945, during the Holocaust about 11 million Jews were killed (Wikipedia) by a german group that saw the Jewish people as an inferior race, the Nazis, under the leadership of Adolf Hitler, mercilessly killed all of those unfortunate to be caught. To this day, there are still survivors that witnessed this horrifying event, there are also journals and articles that explain in great detail how the HolocaustRead MoreCamps1095 Words   |  5 Pagesand Ferracuti (687-700), In their research, they say that the conditions and the infections of the patients were not familiar with any doctor, it was not an obvious case of them thus resulting in difficulty in treating such. The patients and the survivors were therefore forced to endure the suffering and pain; the cure was not at their disposal. At some point, the scientist had thought there could be some drug that was being used to change these victims feelings and experiences. SignsRead MoreAnalysis Of Maus By Art Spiegelman1100 Words   |  5 PagesThe devastating era of the Holocaust will always be remembered from the scars it left behind. The series Maus, written by Art Spiegelman, puts the Holocaust in a different perspective for readers. Vladek Spiegelman, a survivor of the Holocaust told the journey of his survival to his son, Art Spiegelman. Initially, I assumed this graphic novel would be about the racism, torture, and injustice the Jewish faced during the Holocaust by the Germans, but the book was more than that. Reading these booksRead MoreThe Holocaust : The Causes Of Hate In The Holocaust1424 Words   |  6 Pagespeople turn on one another with just feeling hate towards them? The Holocaust being one of the many genocides in our history was indeed influenced by an intense dislike. That intense dislike was towards certain types of people it ended up taking multiple lives. One of the many races that were hated, and killed during the Holocaust were the Jews. Jews had an average life before the Holocaust. According to the United States Holocaust Memorial Museum website, in 1933, there were about ten million JewsRead MoreHolocaust : The Holocaust And Holocaust1247 Words   |  5 PagesWe all know the horrific experience, the Jews faced during the Holocaust and after it. Even after some survived the holocaust physically, they will always be tormented and haunted by those gruesome memories from those inhumane actions that were directed towards them. After, all they went through it is obvious the holocaust affected the survivor s drastically, but how about the future generations of Jews. In which I believe the holocaust did in fact affect the second generation, but the third generationRead MoreThe Genocide Of The Holocaust885 Words   |  4 Pages The Holocaust genocide lasted for approximately 4,482 days. There were nearly twelve years of planning and organizing the extermination of Jews in Europe. For most of those years, nearly all surrounding countries did not partake in assisting the survival of these Jews. Why? Why was there such insufficient help from countries around the world while the Holocaust had been occurring? Had other countries stepped in sooner to provide safety and rescue for the Jews, how different would history be?

What Makes a Good Society Discuss What Makes a Good Society free essay sample

Without our effort for this group project become reality and this project would never exist. The person who is really we want to give a billion thank you is our lecturer and also can best we describe as our guidance are Associate Professor Quah Chun Hoo. Prof also gives us his support and makes our way clear while we are in the process of making our project. Without his guide, we never can achieve the good project like we have now. Moreover, participation from our friends also gives us more knowledge to collect more information as we can and also encourage us for produce the best job. On the other hand, we have learned many things about the higher education and the steps how to write a business ethics term paper. And lastly but not least is our really thanks to all people that involved whether as direct or indirect in the process of making this project. Thank you. EXECUTIVE SUMMARY There are numerous marks of a good society: justice, equity, rule of law, economic opportunity,  reciprocity, prosperity, critical thinking, ethical standards, concern for good citizenship, right to defense, right to private property and so on. But where does the value of Goodness for Goodness sake ome in? In this paper, our group has made a research regarding on â€Å"What makes a good society? † Based on our research we explores some of the elements of what makes for a good society or community from a communitarian viewpoint, with consideration from a combination of social facts as seen by a sociologist. Additionally, ethical considerations with special attention paid to exclusivity and to equality, are addressed. There is some moral dilemma that occurs in doing this research. Where there are some questions bear in mind; what exactly is a â€Å"good society†, or a â€Å"good community†? And why has it come to have such a critical place in current discussions of problems in our society? In our research, we have made some argument that says that the good society does not just happen; it has to be made and continuously sustained. In this process, more people must be helped to share in the good society. Establishing and maintaining the good society require the cooperative efforts of some, often of many, people. It might seem that since all citizens benefit from the good society, we would all willingly respond that we each cooperate to establish and maintain the good society. But numerous observers have identified a number of obstacles that hinder us, as a society, from successfully doing so. From our research, we found that in order to understand how and why people make decision to act for the good society we have to explore the way people make choices about what they value, what they want to be a part of and how they want to behave. Based on the research that we have done, we also have to explore how people can be empowered to play as effective a role as possible in making the good society. INTRODUCTION As Malaysian watch the political stalemate in Malaysia, we can’t help but notice the conflicting views on what makes a society good. We might agree that it takes good people to make a good society, people reaching out to people. We might say that it takes good leaders to design a good society. Lyndon B. Johnson spoke of the Great Society which for him meant social reforms designed to eliminate poverty and racial injustice. Johnsons vision was formed by the radical changes of the 1960s and the Civil Rights Movement. He saw the nations greatness in terms of economic prosperity and opportunity. Plato was right that one cant live the good life unless one knows the Good. The hard part is defining â€Å"good† apart from self-interest. For many, good is what we perceive to serve us best. Society is good if it features personal comforts and benefits and generates a standard of living that we feel entitled to enjoy. But the reality and the dream are very far apart. We are a nation of overworked and underpaid wage slaves whose debt dampens our passion for the Good. Many are just trying to survive. Our standard of living never will be high enough to satisfy us. There always will be another convenience or technology toy just beyond our reach. We are no longer free. We are ruled by schedules, technology, taxes and our own discontent. And we tend to think our discontent is someone elses fault. Aristotle believed that free men are responsible for their voluntary and involuntary actions and behaviours. He did not include slaves in this scheme because to him the society of ruling men was the basis upon which to build a good society. For Aristotle, a society or state is held together by friendship more than justice. He regarded men with many friendships as good men. That friendship, or natural affinity, is the basis of a good society is evident to children who determine who is included and who is excluded from their group. No matter how often their mothers tell them to be nice and let everyone play together, children form groups according to their own rules. (And their parents dont play with everyone either. ) Yet children are more egalitarian than Aristotles society. Children slip in and out of different groups quite often. This is how they discover where they fit best. But in Aristotles society a person could never escape from his caste. Slaves were at the bottom of the caste system and they had no rights except those granted to them by their masters. Some slaves were highly skilled in medicine, arts, reading and writing. These were generally treated well by their masters because they had valuable skills, but they were not regarded as the equal of free men like Aristotle. So all the things we like about Aristotle the attitudes which seem fair and democratic really apply only to men of his Athenian social class. There is little application to our country, Malaysia, a society of myriad communities straining in diverse directions to achieve a good society. Sociologist Amitai Etzioni has written, The quest for a good society points to one that allows communities to maintain some limitations on new membership while at the same time greatly restrict the criteria that communities may use informing such exclusivity. The criteria for exclusion cannot be race, thnic origin, religion, sexual orientation, or a host of other criteria based on ascribed statuses. Rather, the bonds of good communities, it follows, should be based on affinities whose nature remains to be defined. Contrary to political correctness, the good society limits membership by law. It is predicated on affinity, not on grand schemes or social engineering. Societies are organic. They develop according to their social DNA, and cant be designed. (Socialists neglect this truth. ) Unless natural communities can be connected in friendly ways, nation building is impossible. The good society works as a confederation of tribes, each honouring the others right to exist and all responsible for the most vulnerable and the poorest. MORAL DILEMMA In this topic, the moral dilemma occurs when the questions click in mind, what exactly is a â€Å"good society†, or a â€Å"good community†? And why has it come to have such a critical place in current discussions of problems in our society? A good society is a notion that originated over two thousand years ago in the writings of Plato, Aristotle, and Cicero. Sociologist Amitai Etzioni has written in The New Golden Rule come out with some of dilemma questions; How can a society balance its members’ needs for both order and autonomy? , Where do the core values of a community come from, and how can these values be developed and maintained? And what is a â€Å"moral voice†? How does a community develop and maintain a distinctive moral voice? The debate regarding what constitutes a good society has been championed primarily by individualists (who treat individuality as the most important social good) and social conservatives (who treat social order as the most important social good). Etzioni suggests communitarianism (which strikes a balance between order and autonomy) as an alternative social philosophy that would better support the elements of a good society . ARGUMENTS The contemporary ethicist, John Rawls, define a good society as the sum of those conditions of social life which allow social groups and their individual members relatively thorough and ready access to their own fulfilment. Good society, then, consists primarily of having the ocial systems, institutions, and environments on which we all depend work in a manner that benefits all people. Examples of particular good society or parts of the good society include an accessible and affordable public health care system, and effective system of public safety and security, peace among the nations of the world, a just legal and political system, and unpolluted natural environment, and a flourishing economic system. Because such systems, institutions, and environments have such a powerful impact on the well-being of members of a society, it is no surprise that virtually every social problem in one way or another is linked to how well these systems and institutions are functioning. As these examples suggest, a good society does not just happen. Establishing and maintaining good society require the cooperative efforts of some, often of many, people as a common good only to the extent that it is a good to which all have access. First, according to some philosophers, the very idea of a good society is inconsistent with a pluralistic society like ours. Different people have different ideas about what is worthwhile or what constitutes the good life for human beings, differences that have increased during the last few decades as the voices of more and more previously silenced groups, such as women and minorities, have been heard. Given these differences, some people urge, it will be impossible for us to agree on what particular kind of social systems, institutions, and environments we will all pitch in to support. And even if we agreed upon what we all valued, we would certainly disagree about the relative values things have for us. While all may agree, for example, that an affordable health system, a healthy educational system, and a clean environment are all parts of the common good in good society, some will say that more should be invested in health than in education, while others will favour directing resources to the environment over both health and education. Such disagreements are bound to undercut our ability to evoke a sustained and widespread commitment to the good society. In the face of such pluralism, efforts to bring about the good society can only lead to adopting or promoting the views of some, while excluding others, violating the principle of treating people equally. Moreover, such efforts would force everyone to support some specific notion of the good society, violating the freedom of those who do not share in that goal, and inevitably leading to paternalism (imposing one groups preference on others), tyranny, and oppression. A second problem encountered by proponents of the good society is what is sometimes called the free-rider problem. The benefits that a common good in good society provides are, as we noted, available to everyone, including those who choose not to do their part to maintain the good society. Individuals can become free riders by taking the benefits the common good provides while refusing to do their part to support the good society. An adequate water supply, for example, is a common good from which all people benefit. But to maintain an adequate supply of water during a drought, people must conserve water, which entails sacrifices. Some individuals may be reluctant to do their share, however, since they know that so long as enough other people conserve, they can enjoy the benefits without reducing their own consumption. If enough people become free riders in this way, the good society which depends on their support will be destroyed. Many observers believe that this is exactly what has happened to many of our good society, such as the environment or education, where the reluctance of all person to support efforts to maintain the health of these systems has led to their virtual collapse. The third problem encountered by attempts to promote the good society is that of individualism. Our historical traditions place a high value on individual freedom, on personal rights, and on allowing each person to do her own thing. Our culture views society as comprised of separate independent individuals who are free to pursue their own individual goals and interests without interference from others. In this individualistic culture it is difficult, perhaps impossible, to convince people that they should sacrifice some of their freedom, some of their personal goals, and some of their self-interest, for the sake of the good society. Our cultural traditions, in fact, reinforce the individual who thinks that she should not have to contribute to the communitys , but should be left free to pursue her own personal ends. Finally, appeals to the good society are confronted by the problem of an unequal sharing of burdens. Maintaining a good society often requires that particular individuals or particular groups bear costs that are much greater than those borne by others. Maintaining an unpolluted environment, for example, may require that particular firms that pollute install costly pollution control devices, undercutting profits. Making employment opportunities more equal may require that some groups, such as white males, sacrifice their own employment chances. Making the health system affordable and accessible to all may require that insurers accept lower premiums, that physicians accept lower salaries, or that those with particularly costly diseases or conditions forego the medical treatment on which their live depend. Forcing particular groups or individuals to carry such unequal burdens for the sake of the good society, is, at least arguably, unjust. Moreover, the prospect of having to carry such heavy and unequal burdens leads such groups and individuals to resist any attempts to secure common goods. All of these problems pose considerable obstacles to those who call for an ethic of the good society. Still, appeals to the good society ought not to be dismissed. For they urge us to reflect on broad questions concerning the kind of society we want to become and how we are to achieve that society. They also challenge us to view ourselves as members of the same community and, while respecting and valuing the freedom of individuals to pursue their own goals, to recognize and further those goals we share in common. CONCLUSION Based on arguments in thesis statement, we conclude that a good society is one in which certain minimal conditions exist that permit people to flourish. These conditions include physical well-being, safety from violence, the ability to make thoughtful choices about one’s life, and political and civil rights. The ability of societies to meet these conditions is heavily conditioned by their institutional arrangements such as individualists which treat individuality as the most important social good, social conservatives which treat social order as the most important social good and communitarianism which strikes a balance between order and autonomy. Institutions influence our behavior and expectations by exerting power. Their exercise of power constrains us at the same time that it creates predictability, reducing insecurity and anxiety in social life. Institutions limit freedom and simultaneously make its enjoyment possible. Therefore how to establishing and maintaining good society or what the moral dilemma occurs frequently in our institutions remain to be solved. Those challenges consist of inconsistent with a pluralistic society inconsistent with a pluralistic society which is even if we agreed upon what we all valued, we would certainly disagree about the relative values things have for us may lead to paternalism, tyranny, and oppression. The second problem is what is sometimes called the free-rider problem. This may produce the social parasites If enough people become free riders in this way, the good society which depends on their support will be destroyed. The third problem is that of individualism. In this individualistic culture it is difficult, perhaps impossible, to convince people that they should sacrifice some of their freedom, some of their personal goals, and some of their self-interest, for the sake of the good society. Finally, appeals to the good society are confronted by the problem of an unequal sharing of burdens. All of those problem we face are badly in need of will arranged. SIGNIFICANCE RESEARCH There are few studies that have been done upon the topic â€Å"What a makes a good society? † Commenting on the many economic and social problems that society now confronts, Newsweek columnist Robert J. Samuelson recently wrote: We face a choice between a societies where people accept modest sacrifices for a good society or a more contentious society where group selfishly protect their own benefits. Newsweek is not the only voice calling for a recognition of and commitment to the good society. Daniel Callahan, an expert on bioethics, argues that solving the current crisis in our health care systemrapidly rising costs and dwindling accessrequires replacing the current ethic of individual rights with an ethic of the good society. Sociologist Amitai Etzioni suggests in a good society a social order exists that is in line with the moral commitment of its members. Moreover, the maintenance of social order relies primarily on normative means such as education, leadership, moral dialogue, and moral voices. Etzioni also suggest that members of the society share a commitment to a set of core values, and abide by those values most of the time. Individualism is not favored over the social good (and vice versa); these two social virtues are maintained in a careful equilibrium. BIBLIOGRAPHY Amitai Etzioni, ‘The Good Society’’ Journal of Political Philosophy, 7 (1999), 88-103 Amitai Etzioni, The New Golden Rule: Community and Morality in a Democratic Society (New York: Basic Books, 1996). C. f. H. L. A. Hart, Law, Liberty and Morality (Oxford: University Press, 1963);Patrick Devlin, The Enforcement of Morals (Oxford University Press, 1965) Etzioni, The New Golden Rule, 85-118 Manuel Velasquez, Claire Andre, Thomas Shanks, S. J. , and Michael J. Meyer, Issues in Ethics  V5, N1 (Spring 1992) Robert Bellah, Richard Madsen, William M. Sullivan, Ann Swidler, and Steven M. Tipton, The Good Society (New York: Vintage, 1991); and Walter Lippman, An Inquiry Into the Principles of the Good Society (Westport: Greenwood Press, 1943) The New Golden Rule: Community and Morality in a Democratic Society (New York: BasicBooks, 1996), 160-188 http://en. wikipedia. org/wiki/Lyndon_B. _Johnson http://plato. stanford. edu/entries/african-ethics/ http://angeloallen. com/? p=810 http://www. scu. edu/ethics/practicing/decision/framework. html MARKING GRID Academic Content| | 60| Moral Dilemma| | 10| Originality and Reference| | 10| Bibliography| | 10| Significance of Research| | 5| Overall Presentation| | 5| Total Marks| | 100|

Marketing & Entrepreneurship

Question: Discuss about the Marketing Entrepreneurship. Answer: Marketing in NPO cThe urge for gathering financial aid to complete the respective missions has been the prime priority of a non-profit organization. Various academic fields have recognized the importance of marketing approaches and techniques for these organizations.(NUCB Global Nonprofit Management Team, 2013) There are many researchers who have agreed with this viewpoint that non-profit sectors should provide more importance on market orientation. There are different approaches which have been used by the sector such as customer centred approach. As these organizations are becoming global they acquire techniques of marketing depending on the region and culture as well. Hence, non-profit sector has become a global market and marketing techniques are being used extensively by this group(Harrison Shaw, 2002 ). Charity: Water is one of the non-profit organizations which have been using content marketing strategy. They have completed five successful years and during their fifth anniversary, they introduced a campaign in which they would be thanking their supporters and well-wishers who had helped the organization to collect $42 million. This fund was being indulged in more than 4,200 water projects which were being rendered to two million people. As a marketing strategy, they have created a video which was handled by their own staff. Thus, they offered an innovative method to display contents of an organization. This visual form of content would act as a long-lasting material for charity: water. They followed a strategy by engaging their employees in publishing content. This campaign helped them to encourage their supporters and raise more funds for new water projects(Dolnicar Lazarevski, 2009). Billabong Billabong has created a revolutionary impact in the field of sport goods. It has begun with a humble start in 1970s in Australia and has now covered various regions in the world. It can be stated that billabong has got the status of a global household name during its years of journey. The team of billabong have always adopted a customer centred approach when it comes to business. The brand has expanded its territories in this digital age according to the needs of the customer. Billabong has an aim of targeted audience and tries to focus on their targeted audience in terms of marketing and advertising(Williams, 2015). They have always tried to streamline their mode of communication. It means that they focus on a particular genre of customers and build relationship with them. This customer centred approach has provided them worldwide fame in terms of sports such as surfing and skiing(Billabong, 2016). They have always maintained their brand value by relating it to the recent fashion prevailing in the industry. The company has always tried to endorse sport activities and link their products with these activities and stories. One of the strategies of Billabong is to endorse their products through stories. Storytelling has been proved as a powerful strategy for the company as it engages their customers and makes them captive. They cleverly link an inspiring story with their product and endorse a lifestyle through the medium of a product. In this way, Billabong connects to its customer in an emotional way (Billabong, 2016). FMCG Fast moving consumer goods companies are such companies whose products are consumed by people over daily basis. Fast moving consumer goods companies such as Nestle, Proctor Gamble, and others are some of the biggest companies in the world(Nagarjan Sheriff, 2013). Various marketing strategies are used by such companies and these strategies decide their performance and ranking. Three such companies are taken as examples and their performance is evaluated in this section(PwC, 2015). Proctor and Gamble: PG has been serving various sectors worldwide since many years. There are nearly 300 brands which have been endorsed and marketed by PG. PG has been into various sectors such as food, healthcare, skin-care and others. According to the statistics of 2014, the company had net sales of $83 billion. The net profit of the organization has increased to $11.6 billion in the year of 2014. The company is widespread across 180 countries and is number one in FMCG companies. Over 90 percent of the business is focused on its 50 brands. The diversification in terms of sectors helps the organization to tackle down economic instability and can be considered as one of the main reasons of its endurance for a long term. The organization generally uses mass marketing strategy as it is into different sectors. As an organization, PG just needs to prioritize its techniques according to the sectors and regions it is into. The divergent nature of the brand will always help it to sustain ( PwC, 2015; Mbaskool, 2016). Nestle S.A: The organization which is headquartered in Switzerland is the second top most company in the field of FMCG. It is located in 194 countries and with a good brand reputation in the market. Various products such as KitKat, Maggie and Nescafe are famous worldwide. The company has marketing strategy concentrated or narrowed down to confectionary and food business. The tag line of the company "Good Food Good Life" shows the interest of the organization and its approach towards its business. The organization has been stated as number one in the list of most profitable companies of 2011 made by Fortune magazine. Nestle began its journey in 1866 with milk chocolates and baby food. It has grown into 8000 brands conquering sauces, soups, nutrition, infant foods, coffee, and other food products. Recently, news about the compromise in quality in India was considered as one of the setbacks for the organization. Quality is a parameter which should be checked by the organization. Moreove r, Nestle should increase its presence in various sectors (Mbaskool, 2016; PwC, 2015). Unilever: The organization is British-Dutch and is ranked as third in the sector of FMCG companies. The company is headquartered in London and Rosterdam. The company markets products such as Ponds, Dove, Knorr, Lux, and Lipton. The company was started in 1929. The company focuses on personal care, cleaning agents, beverages, and food. It operates 400 brands and majorly focuses on personal care. Unilever should introduce more innovative marketing methods to increase market presence due to present competition with other organizations such as PG(Mbaskool, 2016). References Billabong, 2016. Billabong. [Online] Available at: https://au.billabong.com [Accessed 20 August 2016]. Dolnicar, S. Lazarevski, K., 2009. Marketing in non-profit organizations : an international perspective. University of Wollongong Research Online. Harrison, P.J. Shaw, R.N., 2002. Intra-Organisational Attitudes to Marketing and the Implementation of the Marketing Concept in Nonprofit Organisations. ANZMAC Conference Proceedings. Mbaskool, 2016. Top 10 FMCG Companies in the World 2015. [Online] Available at: https://www.mbaskool.com/fun-corner/top-brand-lists/13470-top-10-fmcg-companies-in-the-world-2015.html?limitstart=0 [Accessed 20 August 2016]. Nagarjan, G. Sheriff, D.J.K., 2013. Emerging Challenges And Prospects Of FMCG Product Development in India. International Journal of Marketing, Financial Services, Management Research, 02(01), pp.41-52. NUCB Global Nonprofit Management Team, 2013. Exploring a New Marketing Strategy for Nonprofit Organizations: An International Perspective. International Journal of Marketing Studies, 05(06), pp.8-14. PwC, 2015. Global Top 100 Companies by market capitalisation. IPO Centre. Williams, A., 2015. How Billabong keeps its brand relevant in the digital age? [Online] Available at: https://www.cmo.com.au/article/580354/how-billabong-keeps-its-brand-relevant-digital-age/ [Accessed 20 August 2016].